FLICKS adds flavors

Posted on July 24, 2012 by EMCjoe No comments

I met James Tjerrild a few years ago at his first convention showing off the “new” Flicks Candy Company- what a nice guy!

I remember this line of milk chocolate “wafer” candy from movie theaters in the ’70s.  Now they are back and have added some new items: Milk and Dark Non-Pareils wafers and Flickettes Baking Chips.

Nice video on their site showing the antique equipment still used to make this nostalgic line.

Edited History from Flick’s website:
“Flicks Candy”  has been around for over 100 years. It was originally developed by the Ghirardelli family in the late 1890’s. Ghirardelli ceased production of Flicks in 1989.

In 1963, William Tjerrild, son of Danish and Swiss immigrants, went to work for Nestle’s Chocolate as a mechanical engineer and learned the art of manufacturing confections and chocolate. After Nestle’s, William worked for various confectioners until developing his own manufacturing company that specialized in fabricating chocolate and nut processing machinery.

In 1988, William’s son, James Tjerrild came to work at the family business. Growing up in California, James loved eating Flicks at the theater, and sorely missed the product when production ceased in 1989. So, in 2004 the Tjerrild family acquired the Flicks trademark, and in 2005, acquired the original decommissioned production equipment that produced Flicks for nearly 100 years.

Originally built in Racine, Wisconsin in the late 1890’s or early 1900’s, the equipment was painstakingly dismantled, relocated, and reconstructed in Fresno, California by the Tjerrild family’s machinery company. Now Flicks are again being produced in Fresno, California.


 Please click the link to take a virtual tour of the factory.